G2M Consulting
We’re uniquely qualified to help companies on the big picture issues, from go-to-market strategies and launch programs to thought leadership positioning and crisis communications. And while our expertise is in technology, our passion is how business works. We’ll do more than understand and explain the details and nuances of your solutions; we’ll connect them to broader market issues and trends. It enables us to make you mission-critical in your buyers’ minds and to guide you on.
Positioning
GPS: Situational Awareness For B2B Tech
You need our GPS if you need to define your market fit, develop your brand, create company narratives and identify your market channels.
We'll deliver a positioning workshop and media intel from which we will develop a GPS map, market issues, buyer themes, communities, and a 2-minute pitch.
Market Readiness
Where are you in the go-to-market journey?
Where do you fall in the growth journey? Are you just launching? Are you ready to scale? Are you sustaining?
We'll help identify and plan for goals, objectives and assess where you are today while reviewing market readiness as well as any gaps and key issues and priorities. We'll help you prepare for your objectives, whether they are funding, scaling new markets, IPO, acquisition ...
Program Design
Our Programs enable, empower and deliver
When it comes to program design our broad perspective helps you gain a more comprehensive understanding of your markets, buyers and competitive opportunities and challenges.
We know the technical and cross-cultural nuances, strategies and tactical details that make a difference in building organizations and business relationships, communicating with stakeholders and adapting to different buyer behaviors.
Are you really ready to Go-to-Market?
Let's spend an hour identifying gaps and setting priorities.