Targeted content... in context.
From sales enablement tools, campaigns, blogging and thought leadership, you need to tell a compelling story that describes the problems you solve and why you’re better than alternatives. But that means something different to each target. It has to be packaged to fit the context you want and the frame of reference they have. And it will get consumed differently according to the channel it’s in.
We work with SME's and Sales Leaders to develop sales tools. We help them uncover and fill in the "holes" in solution narratives, from competitive comparisons to buyer targets. We've delivered dozens of playbooks that help BD and sales reps reach out and position their solutions in the buyer context.
We'll deliver scripted Sales Decks with customer-ready handouts; Playbooks that encompass market opportunities, use cases, buyer roles, competitive differentiators, elevator pitches. key terms and intro emails; and Battlecards that provide essentials "at-a-glance."
Our Solution Sets showcase your product so they can stand alone and sell without you! Did you know that 70% of a buyer's research is done before they have contact with a vendor? You need to have the engaging buyer-facing content available and at the ready explaining your solution.
A few ways we can deliver these tools are through fundamentals like web & "data sheet" content, presentation slides, infographics and issue briefs etc. As well as, alternatives and add-ons such as video explainers, demos and prospect assessments, calculators etc.
Thought leadership defines & articulates your point of view. You need to develop thought leadership so you can put your position to work and engage with your tribes. You want to stay visible in "newsworthy" ways while creating platforms for your expertise.
We can help by developing a framework and content calendar with associated content including themes (linked to GPS), blog posts (& pitches), community & social outreach and sales touchpoints. We'll run a continuous program for you to help build your voice & visibility, stay fresh with market (and competitor) monitoring and jump on rapid response opportunities.
What's your thought leadership opportunity?
Let's spend an hour identifying gaps and setting priorities.